by Laura Sabbagh | Aug 27, 2020 | Business Tips, Marketing Tips
The purpose of marketing is, in part, about creating relationships with customers and prospects. While traditional advertising is a standard way of letting prospects know more about you, it’s not always the most creative way to connect. To spice up your marketing,...
by Laura Sabbagh | Aug 13, 2020 | Bookkeeping Tips, Business Tips
Paying bills is never fun, but paying bills you shouldn’t pay in the first place is even worse. There are many risks that can part a small business owner with their hard-earned cash, and here are five to watch out for when it comes to your bill-paying process. 1....
by Laura Sabbagh | Jul 30, 2020 | Business Tips, Cost-Saving Tips, Expense Reduction Tips
If revenue hasn’t come back as fast as you expected it to, it may be time to review your budget and determine if some planned expenses can be cut. Here are five places to look to do just that. 1. Travel Since most events have been moved online or cancelled altogether,...
by Laura Sabbagh | Jul 16, 2020 | Business Tips, Expense Reduction Tips
Many families and small business owners have seen decreases in income over the last several months. Money struggles can cause us to experience stress and worry, and none of us need that right now. Instead we need to boost our immune systems and decrease stress. Here...
by Laura Sabbagh | Jul 2, 2020 | Business Growth, Business Tips
The only way to get smarter about how to invest your marketing dollars is to document and measure what’s happening now in your business. What you’ve measured, you can then improve. Marketing Spend The first step to measuring what you spend on marketing is to...
by Laura Sabbagh | Jun 18, 2020 | Business Tips
Liquidity in business has nothing to do with water, milk, or juice! It describes how quickly you can sell an asset and convert it into cash. Cash is the most liquid asset of all. Real estate, in contrast, is not quite as liquid because it could take months to sell it...
